We are ready to walk alongside Thai people and fight COVID together. During the nation wide pandemic, the way to relieve everyone’s hardship is when everyone, including organizations with sufficient capacity, step up to help others in need. Come together, with serving hearts, to give each other the help they need to overcome this crisis.

“In times like this, I would like to see everyone offer help to each other, in whatever capacity they can offer. If we have done our best, then the rest we can do is just to give smile to one another, encourage each other – that would be enough.”

Mr. Chaloempong told us about the background of the Share the Smiles by Royal Beauty campaign and the plan to donate the funds and products in total of 6 million Baht to those who are affected by COVID.

And the immediate assistance in form of 1,000,000-Baht donation together with Royal Beauty products were given to Ramathibodi Foundation in order to give support to the frontline workers, who have been most affected by COVID, as well as to distribute them to other agencies in need, including those belonging to BMA, to distribute the products to the hands of the staff and frontline workers who are at high risk, including field hospitals, public health centers all over the country, woman correctional institutions, communities, and those from various fields of occupations – not limited to only our targeted customers.

Looking at the business and how to make income has to come second. Now, it is crucial to offer our helping hands to others so that we all can overcome this crisis together.