Founded in 2014 by three former senior executives from prominent corporations, Life Stories has gained a reputation for upholding its core mission of facilitating the creation of “great life stories” for its customers, which inspired the company’s name. Initially, Life Stories introduced a range of high-quality skincare products to the market, offering customers affordable yet premium options.

Presently, Life Stories boasts over 50 SKUs across four distinct brands: Royal Beauty, ClearFace, Misa, Skin Candy, and Happy Skin. Over the years, the product range has expanded to cater to diverse customer needs. Best-selling items include creams, serums, foundations, soaps, and cosmetics, some of which have maintained a spot on the best-selling list at 7-Eleven for an extended period.

Our products are available nationwide through various modern trade channels such as 7-Eleven, Big-C, Family Mart, Eve and Boy, CJ Mart, Tesco Express, Tops, and more. Additionally, we have official online stores on leading eCommerce platforms in the country, namely Lazada and Shopee. Beauty and cosmetic specialty stores nationwide also carry our products. Furthermore, our products have reached the markets of Laos and Cambodia.

Our objective is to continually expand our product offerings to cater to the evolving needs of our valued customers, introducing new product series and brands targeted towards individuals in different life stages and with varying lifestyles. Ultimately, our ambition remains unchanged: to create remarkable life stories for all our customers.